Win the battle. For life.


Maintaining an antioxidant rich diet is good for your health, but taking a super antioxidant is even better.

Astaxanthin is one of nature’s most powerful naturally occurring antioxidants. Clinical studies have demonstrated astaxanthin’s unique ability to cross the “blood-brain barrier” to support healthy eye, brain, muscular, joint health and overall well-being.

Astaxanthin is nature’s best ‘singlet oxygen quencher’ by being:

Despite its extraordinary health-promoting qualities which have been studied for years, astaxanthin can still be considered a wallflower at the antioxidant party because its properties – though superior – are not as well known by health-conscious consumers as those of other antioxidants like selenium and beta-carotene. Here’s why you need antioxidants in general, and astaxanthin in particular.

Free radicals cause our bodies to break down.

We can’t live without oxygen, yet the mere act of breathing it in results in the formation of free radicals – molecules that react with others in the body to cause oxidative stress. Oxidative stress is essentially damage that occurs when the body cannot clear out the free radicals at a rapid enough rate. The excess of naturally occurring free radicals is made worse by external factors such as:

  • Excessive exposure to UV rays
  • Air pollution
  • Cigarette smoke
  • Eating an unhealthy diet high in “bad” fats like trans and saturated fats
  • Certain medications
  • Exposure to heavy metals and chemicals

Because the entire body is made up of proteins, molecules and genes which need to be healthy and whole in order to carry out body processes, unchecked damage from free radicals can cause serious physical and mental problems ranging from premature aging to chronic diseases like dementia and heart disease.

Antioxidants to the rescue.

The human body already produces natural antioxidants to neutralize free radicals. Unfortunately, we don’t make enough of them to win the battle against oxidative stress; we must take in a greater supply of antioxidants from our diets. Different antioxidants work in different ways to combat free radicals; some repair damaged molecules after the fact, some prevent free radicals from ever being created in the first place, and others attach themselves to human DNA to form a protective barrier against assaults from free radicals.

Astaxanthin is one of nature’s most powerful antioxidants.

Little known astaxanthin, found in certain ocean microalgae species, salmon, krill, lobster and other crustaceans like the humble shrimp, is one of the strongest antioxidants to be discovered on the planet. It employs a unique process to actually ‘quench’ the excess energy from oxygen that would otherwise form a highly reactive free radical. This remarkable process translates into numerous health benefits, including:

  • Anti-inflammatory and pain relief support for inflammation-related diseases such as arthritis
  • Improved muscle endurance and faster recovery during and after exercise
  • Prevention of hardening of the arteries
  • Improved eye health and slowed progression of macular degeneration
  • Improved skin conditions (i.e. moisture, elasticity and protection from the Sun’s harmful rays)
  • Boosting the body’s immune system

Natural or Synthetic: Don’t be fooled.

It’s important to know what type of astaxanthin you are getting for the benefits you expect.

Synthetic astaxanthin does not provide the same free-radical quenching power and resulting health benefits as natural astaxanthin. Despite being described as “nature identical,” synthetic astaxanthin is clearly different from natural algae astaxanthin in important ways. Natural algae astaxanthin is more than 95% esterified. This means natural fatty acids are attached to one or both ends of the molecule. By contrast, synthetic is all free form, or unesterified.

While both synthetic and natural are the same molecular formula, they have very different molecular shapes. It is the difference in the shapes that make the two versions work in different ways.

The molecular shape of natural astaxanthin enables it to scavenge and react with free-radicals 20 times more effectively than synthetic shaped astaxanthin. This 20X potency is why natural astaxanthin provides far superior health benefits than synthetic astaxanthin.

Click here to download this excellent paper on the Super Antioxidant: The World’s Best Kept Health Secret

Why is astaxanthin the most powerful antioxidant? Watch this video to find out. (Source: Healthy Directions)

Pure Polar Shrimp Oil delivers 10 times more natural astaxanthin per standard gel cap than krill oil.

Get your daily dose of astaxanthin plus omega-3s in an easy to swallow Pure Polar Shrimp Oil softgel…to get more value for your money, try Pure Polar today!


Please note that the statements on this webpage have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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