Win the battle. For life.

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Maintaining an antioxidant rich diet is good for your health, but taking a super antioxidant is even better.

Have you ever wondered what makes shrimp, krill and salmon RED? It’s Astaxanthin!

Clinical studies have demonstrated astaxanthin’s ability to support healthy eyes, joints, muscles, skin and overall well-being. This super antioxidant is nature’s best ‘singlet oxygen quencher’ by being:

Despite its extraordinary health-promoting qualities which have been studied for years, astaxanthin can still be considered a wallflower at the antioxidant party because its properties – though superior – are not as well known by health-conscious consumers as those of other antioxidants like selenium and beta-carotene. Here’s why you need antioxidants in general, and astaxanthin in particular.

Free radicals cause our bodies to break down.

We can’t live without oxygen, yet the mere act of breathing it in results in the formation of free radicals – molecules that react with others in the body to cause oxidative stress. Oxidative stress is essentially damage that occurs when the body cannot clear out the free radicals at a rapid enough rate. The excess of naturally occurring free radicals is made worse by external factors such as:

  • Excessive exposure to UV rays
  • Air pollution
  • Cigarette smoke
  • Eating an unhealthy diet high in “bad” fats like trans and saturated fats
  • Certain medications
  • Exposure to heavy metals and chemicals

Because the entire body is made up of proteins, molecules and genes which need to be healthy and whole in order to carry out body processes, unchecked damage from free radicals can cause serious physical and mental problems ranging from premature aging to chronic diseases like dementia and heart disease.

Antioxidants to the rescue.

The human body already produces natural antioxidants to neutralize free radicals. Unfortunately, we don’t make enough of them to win the battle against oxidative stress; we must take in a greater supply of antioxidants from our diets. Different antioxidants work in different ways to combat free radicals; some repair damaged molecules after the fact, some prevent free radicals from ever being created in the first place, and others attach themselves to human DNA to form a protective barrier against assaults from free radicals.

Astaxanthin is one of nature’s most powerful antioxidants.

Little known astaxanthin, found in certain ocean microalgae species, salmon, krill, lobster and other crustaceans like the humble shrimp, is one of the strongest antioxidants to be discovered on the planet. It employs a unique process to actually ‘quench’ the excess energy from oxygen that would otherwise form a highly reactive free radical. This remarkable process translates into numerous health benefits, including:

          REDUCE INFLAMMATION IN JOINTS AND TENDONS

       EYE RECOVERY FROM EXPOSURE TO SCREENS

         IMPROVE SKIN CONDITION FROM EXPOSURE TO THE SUN

      ENHANCE MUSCLE ENDURANCE AND RECOVERY

          BOOST IMMUNE HEALTH

Natural or Synthetic: Don’t be fooled.

It’s important to know what type of astaxanthin you are getting for the benefits you expect.

Synthetic astaxanthin does not provide the same free-radical quenching power and resulting health benefits as natural astaxanthin. Despite being described as “nature identical,” synthetic astaxanthin is clearly different from natural algae astaxanthin in important ways. Natural algae astaxanthin is more than 95% esterified. This means natural fatty acids are attached to one or both ends of the molecule. By contrast, synthetic is all free form, or unesterified.

While both synthetic and natural are the same molecular formula, they have very different molecular shapes. It is the difference in the shapes that make the two versions work in different ways.

• Synthetic astaxanthin does not provide the same free-radical quenching power and resulting health benefits as natural astaxanthin. They have very different molecular shapes. It is the difference in the shapes that make the two versions work in different ways.

• The molecular shape of natural astaxanthin enables it to scavenge and react with free-radicals 20 times more effectively than synthetic shaped astaxanthin. This 20X potency is why natural astaxanthin provides far superior health benefits than synthetic astaxanthin.

Click here to download this excellent paper on Astaxanthin: The World’s Best Kept Health Secret

Why is astaxanthin the most powerful antioxidant? Watch this video to find out. (Healthy Directions)

Pure Polar delivers 10X more astaxanthin than competitor krill oil brands…..in small, easy to swallow
softgels with no fishy aftertaste or smell.

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