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Not all supplements are the same. Form matters.

If you are not eating a whole fish (including the fat and skin, not bones of course) at least 3 times a week, then you should be taking an omega-3 supplement. But there are so many sources and types on the market. Which is one is the best?

The source of the omega-3s is not as important as the form they are delivered in. There are essentially three forms that the omega-3s can be delivered in:

  • Triglycerides (TAG)
  • Ethyl Ester (EE)
  • Phospholipids (PL)

You want to choose a form of omega-3s that absorb into your vital organs and membranes where they can actually do their work.

Phospholipid bound omega-3s have been shown to be up to 2.5X more absorbant (or bio-available) than triglyceride or ethyl esters. 

The most popular phospholipid omega-3 source is krill oil. Fish oil omega-3s are in TAG or EE form and so are not as bio-available or effective as krill oil (phospholipid) omega-3s.

Pure Polar Shrimp Oil has phospholipid omega-3s just like krill oil, making the omega-3s more bio-available than typical fish oils.

Better absorption requires less of the nutrient in order to get the desired results, in smaller capsules which are easier to swallow – and fewer capsules needed, so you get more value per bottle than with triglyceride or ethyl ester formulations found in fish oils.

Learn why phospholipid omega-3s as those found in shrimp and krill oil, are better than regular fish oil omega-3s. (Fox Business)

Astaxanthin needs a little help to absorb too.

• Like omega-3s, natural astaxanthin typically has poor absorption too, with some people only absorbing as low as 10%.

• Worry not. Studies have shown that natural astaxanthin formulations with lipids improve the absorption significantly.

• Shrimp oil naturally produces astaxanthin with a phospholipid-omega-3 base for superior absorption.

• Pure Polar Shrimp Oil is extracted using a patented extraction technology to preserve the phospholipid bound omega-3 EPA and DHA, and natural astaxanthin in the shrimp oil*.

Better absorption means smaller, easy to swallow soft gels, and more value.

 *US Patent 8,030,348; U.S. Patent 8,278,351; U.S. Patent 8,383,675; U.S. Patent 6,800,299; 62/063,623; 62/204,971; 61/987,539; and CA 2,493,888.

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